Stuck making a website analysis for a potential client? This post is aimed at helping you create your first effective SEO website analysis.
Finally, you are at that stage where you have got your first potential client interested in your service. You have offered them a free, no obligation website analysis to show them further how you can help grow their business online and help them dominate their market. You do not want to miss this opportunity as we internet marketers know how difficult it can be to get your first potential client interested in your SEO service, over all the other, proven, established SEO agencies. So, what do you do next? How do you keep your client interested and most importantly, how do you make sure that you close that client? Don’t worry we have you covered. This is how to create an effective SEO website analysis.
Starting is not as difficult as you may think.
Firstly, there is no need to introduce yourself. Your client already knows who you are and what your agency is called. They have trusted you with their website information and business information, so there really is no need to introduce yourself. Think about it! Would you introduce yourself to a friend everytime you send a text message to them? No! Instead, jump right into your first point. If you feel like it, you can write no more than 2 sentences thanking the client for showing interest in your services and that you hope they find the analysis eye-opening and useful.
What should you include?
I am going to list what you should include below, and expand on it after.
- Site Speed
- Mobile Friendly Test
- Metrics from Moz & Majestic
- Current Keywords
Feel free to add and remove topics from this list. At the end of the day, this is your personalised search engine optimisation analysis and needs to have a feel for your company. I suggest including points that your company focuses on most. For example, if you offer a very quick service, talk about that. But remember, do not tell them how long it will take in the analysis (i will get into why later).
This is an important feature of not only search engine optimisation, but also conversion and ease of use. Customers (as we all know) are very impatient nowadays and if your website does not load quickly, you are at risk of losing your visitor. Not only does your website need to load quickly when someone browses to it directly or through a search engine, it also needs to be quick on the internal side. Your images should load instantaneously; this applies to your videos too. The menu needs to be responsive and any widgets need to be ready for use as soon as the visitor finds them. If you are linking to any websites or SEO blogs, make sure those links also load quickly.
Search engines look at how easy your site is to use and navigate, which is why it is very important to have top-notch site speed.
A good FREE speed check tool: https://tools.pingdom.com/
Mobile Friendly Test
This is something you need to include and your explanation can be very brief. It may be a good idea to include a screenshot of the website passing or failing the mobile-friendly test. You can test your website directly from Google by typing ‘Google mobile-friendly test’ into Google who has integrated a field into the search results allowing you to run a test directly from the SERP!
Search Engine Optimisation Metrics
Metrics are important because they physically show a number. This is very important to your client because most of SEO cannot be measured in any ‘sure’ way. Apart from looking at rankings, you cannot really measure what Google and other major search engines think about your website. Hence why it can be very difficult to get your point across to your potential client; as they will think you have no ‘proof’ of what you are talking about.
That is why we love tools like Moz and Majestic SEO. These give you visual measures and including these in your SEO website analysis can prove to be very useful. Make sure you use screenshots to talk about their DA, TF & CF and how these metrics can be improved. Don’t forget to mention why you are the best person for them to employ to do this.
Keywords and Traffic
Don’t propose new keywords here! This section is to show them what they are already doing but more so what they are missing out on. Do a little bit of keyword research and give them some figures of the amount of traffic they are currently missing out on. Make sure you scare your client enough to make them chase you. Use phrases like ‘without me, your competitors will continue to steal your customers’ etc. Show them the potential they have online and paint a picture of what things would be like if they had achieved top rankings. Semrush is a good tool to analyse traffic. Once you have secured the client, you will get access to their analytics, which is more accurate but for an analysis, Semrush will do the job.
That is all from me today. I hope this post has helped you create your first SEO Website analysis. Whether you are an agency offering an SEO Hertfordshire service or anything else, a great way to get new leads is by offering a free website analysis.